Cluster of Study:   Marketing

Major: Marketing Communications (Nationally Recognized)

Marketing Communications employees plan, coordinate, and implement marketing strategies advertising, promotion, and public activities. Because of the importance and high visibility of their jobs, these individuals often are prime candidates for advancement.

People in the Marketing Communications pathway are experts in identifying and impacting opinions on given products of services. Career opportunities allow individuals to inform, remind, and/or persuade a target market of ideas, experiences, goods/services, and or iimages. They are the energetic ambassadors of their clients' brands.

Requires Courses for Major* (Minimum of four credits required)

Marketing*

Advertising* or Digital Media Marketing*

Plus Two or More of the Following

Entrepreneurship /  Integrated Business Application 1  / 

International Business and Marketing / Marketing Research /

Social Media in Business / Sports and Entertainment  Marketing /

Web-Page Design and Development 1

Cluster of Study: Business Administration

Major: General Management (Nationally Recognized)

General Managers are the leader of the business world. They are responsible for the ultimate success or failure of their organizations. Those who enter the general management field have to be able to work with their employees to set goals and implement plans to achieve them. These types of careers focus on planning, organizing, directing, and evaluating all or part of a business organization through the allocation and use of financial, human, and material resources.

Required Courses for Major* (Minimum of four credits required)

Accounting 1*

Entrepreneurship*

Plus Two or More of the Following

International Business / Integrated Business Application 1 /

Marketing / Social Media in Business

Cluster of Study: Family and Consumer Sciences

Major: Human Services

Majors within the Human Services cluster are designed to prepare students for entry-level employment in areas related to planning, managing, providing, and supporting human services such as child care services and food service technology and nutrition.

Required Courses for Major (Minimum of four credits required)

Housing and Interior ! & 2

Family Life 1 & 2

Food and Nutrition 1 & 2

Cluster of Study: Agriculture Science

Major: Horticulture

The business of growing flowers, greenery, trees, and vegetables and of planting them in the landscape is commonly called the green industry. The U.S. Department of Agriculture (USDA) focuses on crop yields when it measures the green industry. It looks at horticulture-- the growing of garden plants, vegetables, cut flowers, and potted flowering plants and of seedlings, cuttings and other propagative floriculture materials. The USDA also assesses the production of nursery crops, such as conifers, deciduous trees, ornamentals, Christmas trees, and fruit and nut plants.

Workers in the green industry grow all these plants. Installing and maintaining plants are also part of the green industry. Workers in this segment of the industry may manage the turf on sports fields and golf courses or design and install landscapes in parks, schools, commerical sites, and individual yards. Workplaces for people with green thumbs run the gamut from small landscaping operations to huge garden centers. Sod farms, greenhourses, and nurseries hire people to produce the greenery needed for landscaping work. Landscaping maintenance firms employ people to mow grass, maintain equipment, spray for insects and prune trees. And nearly all institutions, such as hospitals, universities, golf courses-- even shopping malls -- need people to manage their landscapes and plants.

Required Courses for Major (minimum of four courses)

Introduction to Horticulture

Nursery, Greenhouse and Garden Center Technology

Equipment Operation and Maintenance

Agriculture Science and Technology for the Workplace